The Star-Ledger proves to be stronger than the storm of financial shortcomings, avoids publication shutdown

New Jersey’s largest daily newspaper, The Star Ledger, narrowly escaped ceasing production this past week by coming to a tentative agreement with its production unions. reported that after two weeks of fierce and heated discussion, The Newhouse family, which owns The Star-Ledger, and the union negotiators were able to come to an agreement, but neither side got exactly what they wanted.

Continue reading →

The New Republic steps up its native advertising game

Upon entering The New Republic’s website today, I was greeted by the top story featuring a beautiful portrait of the Irani president, Hassan Rouhani.

But underneath the top story are several categories, ranging from public health to TV.  However, the first category is one labeled “sponsored content“.

There are several names floating around the internet for this kind of marketing (like “branded content”) but the concept, no matter what you call it,  is the same: advertisers are developing advertisements to look like news articles to lure in viewers.

Continue reading →

New app to provide background information on current affairs

A new tablet application called “Reading Radar”, which is set to debut by the end of 2013, will provide news consumers with relevant background context when reading about complex or complicated issues in today’s world.

Jan Bierhoff, who has been working on the project in The Netherlands, told that there is “an enormous amount of information about virtually any subject or theme,” on the internet and that he “hopes to come to the rescue of those who find themselves drowning in information.”

“Journalistic coverage of a number of themes is dwindling,” Bierhoff said, and hopes that his app will highlight and better explain “the complicated backgrounds of current affairs.”

Continue reading →