The New Republic steps up its native advertising game

Upon entering The New Republic’s website today, I was greeted by the top story featuring a beautiful portrait of the Irani president, Hassan Rouhani.

But underneath the top story are several categories, ranging from public health to TV. ¬†However, the first category is one labeled “sponsored content“.

There are several names floating around the internet for this kind of marketing (like “branded content”) but the concept, no matter what you call it, ¬†is the same: advertisers are developing advertisements to look like news articles to lure in viewers.

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